Abaia Fashion

Major shopping areas like Liberty Market, City Towers, DHA, Fortress Stadium and Siddique Shopping Center all have outlets of abayas by different designers both local and foreign. Women from all around the city frequent these prime shopping areas in search of clothes that are in lieu of the latest fashion trends. Here they find large selections to choose from and some boutiques also offer their clients the opportunity of customizing their abayas according to their own choice.

Turkish-Abaya-Fashion-Trends-1

Abaia Fashion Trend

2011 Abaya Fashion Trend

In addition to locally designed abayas, retailers from other Middle Eastern countries like U.A.E. and Saudi Arabia have also opened their outlets in Lahore. They understand the needs of the target market and offer varieties of cloaks and abaya worn by Muslim women in the Middle East. As the weather is also quite similar in these regions, the imported items are suitable in terms of the use of fabrics.

 

Abaia Style

One of the most awaited fashion shows in the region started yesterday at the Dubai Mall. Considered as a signature event of Dubai Summer Surprises (DSS), Sheila and Abaya Fashion 2010 kicked off with great interest to local style enthusiasts as various collections from the region’s top designers took the mall’s state-of-the-art Fashion Catwalk.

Scalini, Ameera Aamer, Sheka Hend and Homa Q were among the designers on show.

According to Dubai Events and Promotions Establishment, the organizing agency for DSS, “Sheila and Abaya Fashion provides a platform for designers across GCC to showcase the latest designs in sheilas and abayas that are an integral part of Arab culture. Over the years, the event has become known as a one-stop point for buyers, designers, and fashion enthusiasts to share and discuss ideas on Arab fashion that caters to an extensive market.”

Indeed, with the show’s amazing line-up of designers and labels improvizing traditional clothing with more contemporary look, Sheila and Abaya is proving itself as an essential avenue in showcasing regional talents in fashion design.  This year, the four-day event highlights twelve designers and two fashion labels.