One
of the most awaited fashion shows in the region started yesterday at
the Dubai Mall. Considered as a signature event of Dubai Summer
Surprises (DSS), Sheila and Abaya Fashion 2010 kicked off with great
interest to local style enthusiasts as various collections from the
region’s top designers took the mall’s state-of-the-art Fashion Catwalk.
Scalini, Ameera Aamer, Sheka Hend and Homa Q were among the designers on show.
According to Dubai Events and
Promotions Establishment, the organizing agency for DSS, “Sheila and
Abaya Fashion provides a platform for designers across GCC to showcase
the latest designs in sheilas and abayas that are an integral part of
Arab culture. Over the years, the event has become known as a one-stop
point for buyers, designers, and fashion enthusiasts to share and
discuss ideas on Arab fashion that caters to an extensive market.”
Indeed, with the show’s amazing line-up
of designers and labels improvizing traditional clothing with more
contemporary look, Sheila and Abaya is proving itself as an essential
avenue in showcasing regional talents in fashion design. This year,
the four-day event highlights twelve designers and two fashion labels.
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